Focus on tourism
Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.
Climate change and tourism
Global climate change is a fact. The tourism industry is rising to the challenges and taking responsibility.
Winter tourism is changing
A longer autumn, less snow, declining guest numbers. New ideas for the winter season are both welcome and needed.
War in Europe
Russia brings war back to Europe, and Swiss tourism is also affected as a result.
In focus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.