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2022?
2022
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Annual Report 2022
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Main issues in tourism

Focus on tourism

Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.

Main issues in tourism, Winter

Climate change and tourism

Global climate change is a fact. The tourism industry is rising to the challenges and taking responsibility.

Main issues in tourism, Swissainable-en

Winter tourism is changing

A longer autumn, less snow, declining guest numbers. New ideas for the winter season are both welcome and needed.

Main issues in tourism

War in Europe

Russia brings war back to Europe, and Swiss tourism is also affected as a result.

Main issues in tourism

In focus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

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