A fairytale summer offer Making travel cheaper and more sustainable than ever before – the summer travelcard was a huge hit in the Swiss domestic market. Summer, Product development, Sustainability
Million Stars Hotel 2021 Bookings for the hotel project were strong again in 2021. Its future is assured thanks to the takeover by STC and Nomady. Projects, Product development
Women reaching the top Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.
