1/8

Around 80 women from 25 countries climbed the Breithorn in the canton of Valais in June 2022 and set a world record for the longest rope team in the world. How high is the Breithorn?

0 m 3000 m 5000 m

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3000 m 5000 m

The Breithorn is 4,164 metres high and is located in the Central Valais Grenzkamm ridge.

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2/8

In which city is Switzerland’s oldest vegetarian restaurant located?

  1. Berlin
  2. San Francisco
  3. Zurich
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Hiltl was the first vegetarian restaurant in the world; it was founded in 1898 in Zurich and participated at the Swisstainable Veggie Day alongside more than 1,200 restaurants.

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3/8

How many companies had participated in the Swisstainable programme by the end of 2022?

0 Companies 1000 Companies 1700 Companies

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1000 Companies 1700 Companies

In 2021, ST worked together with the entire industry to launch the sustainability movement Swisstainable. The Swisstainable dashboard displays the current number of participating businesses at all times. By the end of 2022, there were just under 1,500 businesses that were part of this.

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4/8

Which foreign market generated the most hotel overnight stays in Switzerland in 2022?

  1. Germany
  2. USA
  3. France
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Germany is the most important foreign market for Switzerland as a holiday, travel and conference destination, with more than 3.6 million hotel overnight stays. In second place in 2022 was the USA, with more than 2.3 million hotel overnight stays.

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5/8

What percentage of total tourism revenue comes from guests from long-haul markets?

0 % 10 % 30 %

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10 % 30 %

Guests from long-haul markets are responsible for “only” 18% of all hotel overnight stays each year on average (2012 to 2022), but contribute to 28.6% of total tourism revenue.

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6/8

Which market saw the biggest increase in hotel overnight stays as a percentage in 2022 compared with 2021?

  1. Southeast Asia
  2. South Korea
  3. Japan
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The active market of Korea increased its hotel overnight stays the most in 2022 as a percentage, with an increase of 952% (152,269 overnight stays) compared with 2021, followed by the active market of Australia, with an increase of 932% (211,649 overnight stays) and the strategic growth market of Southeast Asia (Indonesia, Malaysia, Singapore, Thailand), with an increase of 610.3%.

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7/8

How many photo spots were there along the Grand Tour of Switzerland at the end of 2022?

0 photo spots 20 photo spots 73 photo spots

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20 photo spots 73 photo spots

In total, there were 68 photo spots along the Grand Tour of Switzerland at the end of 2022.

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8/8

In how many markets is Switzerland Tourism present?

0 Markets 2 Markets 30 Markets

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2 Markets 30 Markets

ST is present on a global scale, with 279 employees (255 FTEs) spread across 35 offices in 23 markets. In 2022, the antenna markets of Portugal and Manila (the Philippines) were added to this list.

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