Switzerland Tourism is a federal corporation under public law tasked with promoting domestic and international tourism demand for Switzerland as a holiday, travel and convention destination.

The development and implementation of demand-enhancing marketing programmes and the profiling of the strong, traditional yet modern Swiss tourism brand both nationally and internationally are its key priorities. ST works in close collaboration with the tourism sector, which contributes around half of the budget. The other half consists of federal funds. The organisation is oriented towards customers and markets, and is managed in accordance with commercial criteria.

ST is present in 22 markets worldwide, employing around 240 people. ST is a corporation under public law with a membership structure. Its Board of Directors comprises 13 representatives from the tourism sector, business and industry associations. Jean-François Roth chairs the organisation, while Martin Nydegger is responsible for operational management. In 2015, Parliament decided to create a credit facility of CHF 230 million as the federal contribution for the period 2016–2019, thereby setting an upper limit. Each year, Parliament can decide whether this limit is to be fully utilised. The federal contribution accounts for 56% of ST’s budget. The other 44% is contributed by the sector, members and economic partners.

Facts and Figures
Regional offices   26
– of whom trainees
– of which regular federal funding
Spending abroad CHF m 68.57
Degree of self-financing % 43.09
Marketing budget/marketing staff CHF 270,000