In partnership with top chef Anton Mosimann, Switzerland Tourism ST came up with a taste and experience trip tailored to the UK market. This project came about thanks to years of cooperation between ST and the top chef. A rally with 18 vintage cars led members of Mosimann’s club to Switzerland. The participants followed part of the Grand Tour of Switzerland and visited some of the places where the top chef worked. The programme included stops in Bernese Jura, the Fribourg Region, Gstaad, the city of Bern and Bernese Oberland, Valais and Lake Geneva Region. The rally ended with a gala dinner in Chillon Castle.

Local media at each stop reported on the vintage car rally. For example, Tele Bärn(German), Radio RTN Online (French) and “Jungfrau Zeitung” (German).