In March, Switzerland Tourism ST set the scene for the 2017 summer campaign in Germany with an event as part of the ITB. Ambassador Christine Schraner Burgener and ST welcomed 250 invited guests, including many media representatives and tour operators. Faithful to the motto “Nature wants you back.”, the presentation was held under the open skies in the embassy’s inner courtyard. The unique images projected on the façade of the Swiss embassy could even be seen from Berlinֹ’s nearby main station by thousands of passengers. ST partner hotelleriesuisse supported the event and its President Andreas Züllig was also in attendance.