As part of digital marketing, Switzerland Tourism ST further develops its digital communication for all devices and channels. In 2017, ST completely redesigned the mobile version of For their work, the Digital Team Gold won the Best of Swiss Web Award.

Another award was received for the summer campaign ad “Nature wants you back.”: ST won its first YouTube award for most views in the second quarter of 2017. ST had its biggest YouTube success to date with more than 11 million views.

The four pillars of marketing
The marketing model for Switzerland Tourism ST is based on the four pillars of marketing. Specifically, the four main tools for this communication approach are Digital Marketing, Key Account Management (KAM), Key Media Management (KMM) and Promotion. In combination, these four pillars achieve the best possible impact for generating overnight stays. It is important that the different framework conditions and consumer behaviour in the various markets are taken into account.
Facts and Figures
Digital marketing   2017 2016
Web visits per day *   83 500  82 650
Web visits per year * m 30.48 30.17
Languages   16 16
Hotels   30  2 263
Holiday apartments   22 225  21 703
E-CRM partners   30 31
Newsletter subscribers   940 000  876 000
Newsletters sent m 17.76  15.52
Mobile app downloads m 3.08   2.78 
Social media contacts** m 3.03   2.66 
* WEMF-certified

** Number of followers on Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr, LinkedIn, Vine, Weibo, Ren Ren, Google+, WeChat