Find out more about:
As part of digital marketing, Switzerland Tourism ST further develops its digital communication for all devices and channels. In 2017, ST completely redesigned the mobile version of MySwitzerland.com. For their work, the Digital Team Gold won the Best of Swiss Web Award.
Another award was received for the summer campaign ad “Nature wants you back.”: ST won its first YouTube award for most views in the second quarter of 2017. ST had its biggest YouTube success to date with more than 11 million views.
|The four pillars of marketing|
|The marketing model for Switzerland Tourism ST is based on the four pillars of marketing. Specifically, the four main tools for this communication approach are Digital Marketing, Key Account Management (KAM), Key Media Management (KMM) and Promotion. In combination, these four pillars achieve the best possible impact for generating overnight stays. It is important that the different framework conditions and consumer behaviour in the various markets are taken into account.|
Facts and Figures
|Web visits per day *||83 500||82 650|
|Web visits per year *||m||30.48||30.17|
|Holiday apartments||22 225||21 703|
|Newsletter subscribers||940 000||876 000|
|Mobile app downloads||m||3.08||2.78|
|Social media contacts**||m||3.03||2.66|
** Number of followers on Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr, LinkedIn, Vine, Weibo, Ren Ren, Google+, WeChat