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The Czech site of MySwitzerland.com showed 267 memories of summer holidays in Switzerland in photo form. During the competition, the hobby photographers not only shared their photos, but they also exchanged their trip highlights on the topic of “Nature – Trains – People” and wrote about their experiences. In this way, they also inspired other potential travellers from the Czech Republic to go to Switzerland. In the end, the 1,622 participants chose the most beautiful photo. The winners received prizes for ST partners Swiss Travel System, Pilatus Railway, Rhaetian Railway and Nobless Line. The contest provided ST with 834 additional e-mail addresses from the Czech Republic, and ST’s campaign on various online platforms generated more than 115,000 contacts.